With more than 1,000 employees worldwide, based in 50 offices, in 20 countries, Octagon is positioned in virtually all areas of sports and entertainment.įor more than 40 years, Octagon has consistently pushed the boundaries of the industry with ground-breaking marketing campaigns, experiential and hospitality services, industry-leading data, insight, and strategy capabilities, as well as an unmatched talent management portfolio of the most high-profile and successful athletes and personalities. The agency creates distinctive marketing campaigns for some of the largest brands and Fortune 500 companies across the globe and represents more than 900 of the most prominent and influential athletes, talent, and properties in the world. Octagon is the preeminent integrated marketing and talent management agency in global sports and entertainment. The use of the word partner does not imply a partnership relationship between Cisco and any other company. A listing of Cisco’s trademarks can be found at Third-party trademarks mentioned are the property of their respective owners. Discover more at and follow us on Twitter at and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. Cisco inspires new possibilities by reimagining your applications, securing your data, transforming your infrastructure, and empowering your teams for a global and inclusive future. Thanks to Cisco we were able to give Manchester City fans their voices back at a time when it’s been taken away, and use technology to connect people in a meaningful way.”Ĭisco (NASDAQ: CSCO) is the worldwide leader in technology that powers the Internet.
With this video we wanted to remain as true as possible to the experience at a live game – that is, starting the song with one fan, before building up to a stand full of voices. “ We know everyone’s missed singing it, and hearing it. “There are very few clubs with an anthem like ‘Blue Moon.’ When you hear it sung by lots of voices together, it makes the hairs on the back of your neck stand on end,” said Ryan Shaw, Creative Director at Octagon UK. We are committed to harnessing the latest technologies to create exciting experiences for our fans and look forward to working with Cisco to explore this further together.” “Working with Cisco has enabled us to create virtual connections between the Club and our fans which is even more valuable at this time when we are not able to be together in person. “At Manchester City we are always looking for innovative ways to engage with our global fanbase and have a positive impact on communities around the world,” said Nuria Tarre, Chief Marketing Officer at City Football Group. We will keep working together to forge new opportunities through technology.” “Our goal has always been to create connections to bring joy, engagement and new experiences to the entire ecosystem of people involved with this legendary football club.
“Over the past several weeks, Cisco Webex has played a critical role in connecting Manchester City and City Football Group coaches, administrators, players and fans during this challenging time,” said Brian Eaton, Director of Global Sports Marketing at Cisco. An additional edit of the film shows star Manchester City players as they react to the heartfelt message from their fans.
The campaign also included a 30-second promotional spot in the build up to the eagerly anticipated Champions League match against Real Madrid. Debuting last week, via a two-minute hero film featuring City fans and celebrities Jason Manford and Ricky Hatton, women’s team stars Steph Houghton and Jill Scott, and men’s club legends Micah Richards and Joleon Lescott,the campaign is a show of support from the fans to the City players, as the Premier League season drew to its conclusion. Five key takeaways from ESA’s careers masterclassĬampaign Created, Delivered, and Produced by Octagon and Sister Agency MilkmoneyĬisco, the worldwide leader in virtual conferencing technology, has partnered with Octagon and Milkmoney to unveil an innovative new campaign in support of their partnership with ESA member Manchester City FC.Īptly titled “Blue Moon,” the campaign was produced through the power of Cisco Webex technology and features Manchester City fans worldwide singing an emotive version of the renowned club anthem.Industry Reports, Studies & Good Practice Guides.